Month: December 2020

Be personal with your communications.

Time is our currency.  That’s why it’s so easy to bypass writing a personal note when an e-mail is so much easier and quicker to do. after all, a personal notecard means buying a card, addressing an envelope, writing a message, inserting the card, sealing the envelope, dropping it in the mailbox. But a personally …

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Is your marketing team strong up-the-middle?

GMs of baseball teams always like to be strong up the middle when building a team: catcher, shortstop, second base and centerfield. Think early 80’s Phillies: Boone, Bowa, Trillo, Maddox. Here’s how I go “strong up the middle” when building a marketing team: 1. Marketing Ops Bulldog: My catcher and field general who puts the …

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