Is your marketing team strong up-the-middle?

GMs of baseball teams always like to be strong up the middle when building a team: catcher, shortstop, second base and centerfield. Think early 80’s Phillies: Boone, Bowa, Trillo, Maddox. Here’s how I go “strong up the middle” when building a marketing team: 1. Marketing Ops Bulldog: My catcher and field general who puts the …

Is your marketing team strong up-the-middle? Read More »