It’s hard to say what the post-COVID marketing playbook will look like. As time progresses, there will certainly be a snap-back to pre-COVID behaviors. We’ll value what we lost and missed and never take things for granted again but there will be hesitancy, maybe even some trepidation to fully-return to previous behaviors; some new behaviors …
Marketers and communicators can sometimes over-complicate things. We need to always be thinking speed, certainty, simplicity. Time is currency. If you ask someone for more than 5 seconds of their time to understand your ad message then you’ve lost them. That’s why this street corner message board for Tocayo in the Shadyside section of Pittsburgh …
Small businesses have taken a beating this year, and it looks like there might be more tough times ahead. I’ve been asked what small business owners can do to get back on track? Some of the tips I shared: Remember your “Big Mac”: Don’t try to be everything to everyone, focus on that core product …
It’s not a small business. It’s your business…and it’s very big to you. Read More »
The 80’s band Cinderella had a song titled “Don’t know what you got till it’s gone.” Ain’t it the truth. I sit down to this screensaver each day at home and I’m reminded of what’s been lost. This is Beaver Stadium, Penn State and the fields surrounding it are home to my gameday tailgates. But …
Work to live, not the other way around. Spent some time doing fall cleanup in November, yardwork, winterizing, putting deck furniture away. In the shed, I saw this bucket of my son’s childhood sports equipment and the stuff we used to create a great wiffle ball field in our yard. I tend to get so …
‘Tis the season for lists, so how about this one? At the end of each day, make a list on the left side of the page of all the things that didn’t go as well as you would’ve liked. Then, on the right side, list those things that turned out well. Get in the habit …