Month: January 2021

What does post-COVID marketing look like?

It’s hard to say what the post-COVID marketing playbook will look like. As time progresses, there will certainly be a snap-back to pre-COVID behaviors.  We’ll value what we lost and missed and never take things for granted again but there will be hesitancy, maybe even some trepidation to fully-return to previous behaviors; some new behaviors …

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Don’t overthink things with your marketing.

Marketers and communicators can sometimes over-complicate things. We need to always be thinking speed, certainty, simplicity. Time is currency. If you ask someone for more than 5 seconds of their time to understand your ad message then you’ve lost them. That’s why this street corner message board for Tocayo in the Shadyside section of Pittsburgh …

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It’s not a small business. It’s your business…and it’s very big to you.

Small businesses have taken a beating this year, and it looks like there might be more tough times ahead. I’ve been asked what small business owners can do to get back on track? Some of the tips I shared: Remember your “Big Mac”: Don’t try to be everything to everyone, focus on that core product …

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