Marketers and communicators can sometimes over-complicate things. We need to always be thinking speed, certainty, simplicity.
Time is currency. If you ask someone for more than 5 seconds of their time to understand your ad message then you’ve lost them. That’s why this street corner message board for Tocayo in the Shadyside section of Pittsburgh is so awesome.
Like any good brand should do, Tocaya is simple, direct and arresting with their message about their core brand promise.