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pANTHERS hOODIE
Ron Wagner

Ron Wagner

I said I couldn’t, but I did (and for a good reason).

  • February 6, 2021
  • , 4:02 pm
  • , Marketing and Communications, Personal Brand

A few months ago, I thought about buying some Pitt gear considering that my daughter’s boyfriend was a Pitt grad and working with the Pitt football team. Nope, couldn’t do it I said back then. I wouldn’t be staying true to my Penn State brand. Well, I reversed course, for a good reason.

I had my Pitt hoodie and bourbon glass when I visited my daughter recently for Thanksgiving. I did it to send a message of support and acceptance to someone who’s meaningful to my daughter. It doesn’t mean that I now like Pitt (I don’t…LOL) but it does mean that my brand needs to be adaptable.

A corporate brand and a personal brand can’t be inflexible, rigid, unmalleable. Brand positions for both need to stay true to a core but also be able to flex over the course of time to adapt to shifting customer demand and preferences.

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© Ron Wagner 2020