A friend sent me this awesome LinkedIn Yeti mug. I’ve arrived! I’m someone now! Kidding aside, the gesture meant so much more than a simple gift.
Sometime around 2005, a friend invited me to join the platform, so I did. It was an odd time at work. Admin changes were happening, marketing was de-emphasized. I hoped to succeed the CMO but that seemed lost. I needed to be my own best advocate, grow my network. LinkedIn came at just the right time.
I used it for job opportunities at first but it became so much more. Now, it’s my platform for building my personal brand, an irreplaceable asset for staying relevant, meaningful, omnipresent.
LinkedIn is my multi-dimensional resume, my blog, my contact management system, my personal executive assistant, my market trends and research tool. It allows me to be me, to be authentic, to share thoughts on life and career, to (hopefully) encourage others to become who they were meant to be.
Thanks to the folks at LinkedIn for helping me build my brand…and for the mug!