No kidding, these are just some of the things I was told two years ago when I was pursuing CMO/SVP Marketing opportunities:
- You’re a perfect fit but, sorry, you’re not from our industry.
- We don’t want you to challenge the way we do things here.
- We’re B2B, not B2C (and vice versa); we’re different, you wouldn’t understand.
- You’re too assertive for us; you’ll scare people.
- You worked at big (or small) companies; you won’t be able to adjust.
- We don’t need help with customer experience or digital strategy; we just need a CMO to help with sales materials and trade shows.
- We’re not too big on measuring things around here.
Maybe I’m different but I always wanted employees who were:
- The strongest candidates I could find
- Diplomatically-assertive and assertively-diplomatic
- Objective and offered fresh perspectives
- Eager to challenge conventional wisdom
- From different industries and company sizes
- Relentless in their drive for data and metrics.
From my perspective, it’s these kinds of people who can quickly connect the dots, see both sides of the coin, are resilient and adaptable, who make people and organizations better.