Month: April 2022

Be a velvet sledgehammer (and some other necessary behavioral traits for marketers).

I do a fair amount of mentoring of young marketing professionals. Often-times I’m asked my opinion on the behavioral traits needed for success. There’s certainly a long list of traits needed for success; here are just a few that come to mind: Curiosity: You have to keep asking “what if” and “why not” and “help …

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A few things that up-and-coming marketing pros should learn.

Over the course of my 34 year marketing, advertising, branding and communications career, I’ve learned a ton of lessons, some the hard way. But, I’ve found that there are a handful of durable truths. I’m sharing some of them here for today’s younger marketing pros: Spending: The test of a true marketer is now how …

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