April 2023

Your staff is watching…do the right things.

If you don’t think your staff is watching, listening and learning from you, think again.   My 9-year-old daughter…in 2005…stitched and decorated this pillow from an old pair of my jeans that were torn and no longer of use to me…or so I thought.     At the time, the Bud Light “Leon” Commercials were trending.  …

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The packaging is as important as the product.

Great packaging can mean the difference between stopping a customer in their tracks or having them move past your product without even a glance towards your product.  Blinding flash of the obvious, right?  But it bears repeating. Good marketing blends function and emotion to “arrest” buyers and make them take notice.  That’s why I purchased …

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