If you have the time to take for yourself, take it. If you don’t have the time to take for yourself, take it anyway. I’ve worked every summer since age 16…40 years. But, now, I have time available to give back to Kristin and plan “future me”. Couldn’t be happier. For the past few weeks, …
If you have time to take for yourself then, by all means, take it. Read More »
I bet you’ve heard some of these statements: “Our customers aren’t tech-savvy.” “Face-to-face is how we sell.” “Our products are too complex for online sales.” “Inside sales is too impersonal.” “We don’t want to upset our sales people I’ve heard these and many more excuses plenty of times dating back to the late 90’s when …
Mono-line sales leader, please meet Mr. Dinosaur. Read More »
Good for Barbie. Success on a measly $150 million budget. (Sarcasm very much intended). It’s easy for any marketer to look good with tens of millions of dollars to spend. Not many crucial decisions to be made, the ability to hide the failed tactics amidst the mass spending. In 2009 when interviewing for my first shot to be …
I took a break from the corporate side of marketing in my early 30’s. I wanted to work on a variety of brands in a variety of industries, so I moved to the agency side of marketing. At one of my first clients meetings, I was the with the agency President while we listed to …
Advice to marketers: don’t solve problems at the table. Read More »
A simple tip on customer experience: deliver the “unnecessary and unexpected but sincerely appreciated” moments. Richard Waine Photography did this. Small-Biz brand-building done right. My last professional photos happened 3 years ago and it was time for a re-do. I found a tremendous photographer…Richard Waine; actually, he found me by sending me a LinkedIn Request. His portfolio is stellar, …
The unnecessary and unexpected but thoroughly appreciated. Read More »