Ron Wagner

“You stupid f—k! You mean to tell me you’d rather go blind for the next 40 years than spend a $200?”

Spring of 1998 and I’m attending a corporate planning meeting with about 40 other people. I’m sitting in the back row and squinting to see the screen at the front of the room. My peer sitting next to me said “put your glasses on”. I told him I didn’t have any; didn’t want to put …

“You stupid f—k! You mean to tell me you’d rather go blind for the next 40 years than spend a $200?” Read More »

Be a velvet sledgehammer (and some other necessary behavioral traits for marketers).

I do a fair amount of mentoring of young marketing professionals. Often-times I’m asked my opinion on the behavioral traits needed for success. There’s certainly a long list of traits needed for success; here are just a few that come to mind: Curiosity: You have to keep asking “what if” and “why not” and “help …

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A few things that up-and-coming marketing pros should learn.

Over the course of my 34 year marketing, advertising, branding and communications career, I’ve learned a ton of lessons, some the hard way. But, I’ve found that there are a handful of durable truths. I’m sharing some of them here for today’s younger marketing pros: Spending: The test of a true marketer is now how …

A few things that up-and-coming marketing pros should learn. Read More »

Work will always be there, but life’s moments can be fleeting.

Just another reminder that we work to live, not the other way around. I haven’t missed a Penn State football home game in years, and I put on a huge tailgate at each game.  Over the course of the years, I’ve met some of the most diverse and best people in the world, and count …

Work will always be there, but life’s moments can be fleeting. Read More »