Lessons Learned

A few things that up-and-coming marketing pros should learn.

Over the course of my 34 year marketing, advertising, branding and communications career, I’ve learned a ton of lessons, some the hard way. But, I’ve found that there are a handful of durable truths. I’m sharing some of them here for today’s younger marketing pros: Spending: The test of a true marketer is now how …

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Ever find yourself in this position at work?

You’re outmanned, competition is charging and you can’t stand still. What do you do? There will be times in your career when you won’t have the ideal mix of budgets, people or resources you’d like for ultimate success. You need resilience, self-reliance, quick-thinking, wits.   Know what you need at minimum for success, be spartan in …

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Do you ignore or address?

Over the course of your career, some “friends” and colleagues will turn on you. – They’ll resent your career growth. – They’ll mock your accomplishments. – They’ll challenge your leadership. – They’ll question your character. This isn’t about you. It’s about them. You could ignore the scuttlebutt but my approach has been to challenge objectively and …

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Stuff I learned, part 3.

1.      Networking isn’t reaching-out to contacts only when you need a new job. 2.      Sending a handwritten note is incredibly more effective than an e-mail. 3.      Stress isn’t having 5 college mid-terms in 2 days. Growing a career and family is. 4.      You have to “walk the decks” to truly connect with your staff. 5.      Bro hugs don’t convey strength and …

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Stuff I learned, part 2

1.     Young people at work are itching for their chance. Know that and help them. 2.     Always help the helpless, be careful about helping the clueless. 3.     A title at work means nothing without a good person behind it. 4.     You don’t need money to be respectful, mannerly, courteous. 5.     Want your career to grow? Write, speak and present yourself well. …

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Seriously now. What can this kid possibly offer me?

Since I was a kid, I’ve always fashioned myself a bit of a writer. It’s likely what led me to my career in marketing, communications, advertising. I was invited to have lunch in Philadelphia in spring 2019 with the Dean of Penn State’s Donald P. Bellisario College of Communications. I thought the lunch would be for a …

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