Marketing and Communications

I said I couldn’t, but I did (and for a good reason).

A few months ago, I thought about buying some Pitt gear considering that my daughter’s boyfriend was a Pitt grad and working with the Pitt football team. Nope, couldn’t do it I said back then. I wouldn’t be staying true to my Penn State brand. Well, I reversed course, for a good reason. I had …

I said I couldn’t, but I did (and for a good reason). Read More »

What does post-COVID marketing look like?

It’s hard to say what the post-COVID marketing playbook will look like. As time progresses, there will certainly be a snap-back to pre-COVID behaviors.  We’ll value what we lost and missed and never take things for granted again but there will be hesitancy, maybe even some trepidation to fully-return to previous behaviors; some new behaviors …

What does post-COVID marketing look like? Read More »

Don’t overthink things with your marketing.

Marketers and communicators can sometimes over-complicate things. We need to always be thinking speed, certainty, simplicity. Time is currency. If you ask someone for more than 5 seconds of their time to understand your ad message then you’ve lost them. That’s why this street corner message board for Tocayo in the Shadyside section of Pittsburgh …

Don’t overthink things with your marketing. Read More »

It’s not a small business. It’s your business…and it’s very big to you.

Small businesses have taken a beating this year, and it looks like there might be more tough times ahead. I’ve been asked what small business owners can do to get back on track? Some of the tips I shared: Remember your “Big Mac”: Don’t try to be everything to everyone, focus on that core product …

It’s not a small business. It’s your business…and it’s very big to you. Read More »

Is your marketing team strong up-the-middle?

GMs of baseball teams always like to be strong up the middle when building a team: catcher, shortstop, second base and centerfield. Think early 80’s Phillies: Boone, Bowa, Trillo, Maddox. Here’s how I go “strong up the middle” when building a marketing team: 1. Marketing Ops Bulldog: My catcher and field general who puts the …

Is your marketing team strong up-the-middle? Read More »