Professional Development

“You stupid f—k! You mean to tell me you’d rather go blind for the next 40 years than spend a $200?”

Spring of 1998 and I’m attending a corporate planning meeting with about 40 other people. I’m sitting in the back row and squinting to see the screen at the front of the room. My peer sitting next to me said “put your glasses on”. I told him I didn’t have any; didn’t want to put …

“You stupid f—k! You mean to tell me you’d rather go blind for the next 40 years than spend a $200?” Read More »

Be a velvet sledgehammer (and some other necessary behavioral traits for marketers).

I do a fair amount of mentoring of young marketing professionals. Often-times I’m asked my opinion on the behavioral traits needed for success. There’s certainly a long list of traits needed for success; here are just a few that come to mind: Curiosity: You have to keep asking “what if” and “why not” and “help …

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A few things that up-and-coming marketing pros should learn.

Over the course of my 34 year marketing, advertising, branding and communications career, I’ve learned a ton of lessons, some the hard way. But, I’ve found that there are a handful of durable truths. I’m sharing some of them here for today’s younger marketing pros: Spending: The test of a true marketer is now how …

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You have the power.

Never underestimate the power of sending a personal Thank You note and it’s impact on the recipient. I do some mentoring from time to time, helping up-and-coming professionals build their personal brands. Upon arriving home on 12/17 after a long drive north from Florida to Pennsylvania to spend some extended time with my wife and …

You have the power. Read More »

Ever find yourself in this position at work?

You’re outmanned, competition is charging and you can’t stand still. What do you do? There will be times in your career when you won’t have the ideal mix of budgets, people or resources you’d like for ultimate success. You need resilience, self-reliance, quick-thinking, wits.   Know what you need at minimum for success, be spartan in …

Ever find yourself in this position at work? Read More »