Personal Brand

Stuff I learned, part 3.

1.      Networking isn’t reaching-out to contacts only when you need a new job. 2.      Sending a handwritten note is incredibly more effective than an e-mail. 3.      Stress isn’t having 5 college mid-terms in 2 days. Growing a career and family is. 4.      You have to “walk the decks” to truly connect with your staff. 5.      Bro hugs don’t convey strength and …

Stuff I learned, part 3. Read More »

Seriously now. What can this kid possibly offer me?

Since I was a kid, I’ve always fashioned myself a bit of a writer. It’s likely what led me to my career in marketing, communications, advertising. I was invited to have lunch in Philadelphia in spring 2019 with the Dean of Penn State’s Donald P. Bellisario College of Communications. I thought the lunch would be for a …

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Most people don’t know how to get started, so they don’t.

Building and launching your personal brand or a search for that next great thing in your career can seem a daunting task…and it is, no doubt about that. When faced with this, most people don’t know how to get started, so they don’t. And they default to the behaviors that they know: develop a resume and wildly …

Most people don’t know how to get started, so they don’t. Read More »

Some will say it was 3 years’​ late. I say it was right on time.

Patrick was “supposed” to graduate college in May 2017. Instead, he graduated in December 2020. It’s taken him over 7 years to finish his college degree but he did it. He did it while fighting adversity, self-doubt, confusion. He started at Penn State in 2013 as a chemical engineering hopeful, hit a hard wall, took time off, worked …

Some will say it was 3 years’​ late. I say it was right on time. Read More »

I said I couldn’t, but I did (and for a good reason).

A few months ago, I thought about buying some Pitt gear considering that my daughter’s boyfriend was a Pitt grad and working with the Pitt football team. Nope, couldn’t do it I said back then. I wouldn’t be staying true to my Penn State brand. Well, I reversed course, for a good reason. I had …

I said I couldn’t, but I did (and for a good reason). Read More »

Be personal with your communications.

Time is our currency.  That’s why it’s so easy to bypass writing a personal note when an e-mail is so much easier and quicker to do. after all, a personal notecard means buying a card, addressing an envelope, writing a message, inserting the card, sealing the envelope, dropping it in the mailbox. But a personally …

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You don’t need to be young. You need to be restless, curious, relevant.

I was browsing my professional mug shots lately. I tend to get them redone every 5-7 years. The latest was done a year ago for a press release for a new role, with my previous photo taken in July 2015. A 4-year stretch between sittings. It was interesting to see the changes when comparing the …

You don’t need to be young. You need to be restless, curious, relevant. Read More »