Personal Brand

Your career (and life) defining moments.

You’ll have them but may not recognize them when they’re happening. But they’ll happen. And when you look back with perspective you’ll say “wow”. I knew someone whose sole mission was to be mired in middle management, make a good living but have little expected of him so as not to put him in a …

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You have the power.

Never underestimate the power of sending a personal Thank You note and it’s impact on the recipient. I do some mentoring from time to time, helping up-and-coming professionals build their personal brands. Upon arriving home on 12/17 after a long drive north from Florida to Pennsylvania to spend some extended time with my wife and …

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What is a premium brand?

People will travel further, pay more and give greater consideration to brands considered premium. Like my Grandmom McMenamin would always say: “long after the price is forgotten, the quality remains”. I bought these socks in late November 1997. These thick winter socks cost some bucks back then but I needed warm feet for a cold 5th …

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Stuff I learned, part 3.

1.      Networking isn’t reaching-out to contacts only when you need a new job. 2.      Sending a handwritten note is incredibly more effective than an e-mail. 3.      Stress isn’t having 5 college mid-terms in 2 days. Growing a career and family is. 4.      You have to “walk the decks” to truly connect with your staff. 5.      Bro hugs don’t convey strength and …

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Seriously now. What can this kid possibly offer me?

Since I was a kid, I’ve always fashioned myself a bit of a writer. It’s likely what led me to my career in marketing, communications, advertising. I was invited to have lunch in Philadelphia in spring 2019 with the Dean of Penn State’s Donald P. Bellisario College of Communications. I thought the lunch would be for a …

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Most people don’t know how to get started, so they don’t.

Building and launching your personal brand or a search for that next great thing in your career can seem a daunting task…and it is, no doubt about that. When faced with this, most people don’t know how to get started, so they don’t. And they default to the behaviors that they know: develop a resume and wildly …

Most people don’t know how to get started, so they don’t. Read More »