Good for Barbie. Success on a measly $150 million budget. (Sarcasm very much intended).
It’s easy for any marketer to look good with tens of millions of dollars to spend. Not many crucial decisions to be made, the ability to hide the failed tactics amidst the mass spending.
In 2009 when interviewing for my first shot to be the top marketing exec of an organization the CEO asked me “What should our marketing budget be?”. My answer: “I don’t know. Tell me what the goals are and I’ll develop a budget for it.”
From my perspective, the test of any good marketer is not how much they can spend but how little they need to spend to hit the goals.
Agree or disagree?